Digitalizing Maritime Commerce & Reducing Emissions in Port

Passionate about making a positive impact.

I'm the Sales Officer of e-PORT. Our flagship 'Ship-in-Port' platform: eLSA, transits the Maritime Supply Chain onto a Digital Ecosystem with modular solutions for every stakeholder. Real-time, relevant, and secure access to crucial information

reduces costs, delays, and emissions in Port.

MPA Video

How did I end up here? Watch a video inspired by my story here.

Embracing change and growing

from it is what I do and will do to help you.

My diverse background in various disciplines and my relentlessness to learn equips me with a unique and effective approach on how to get things done.

Top 50 Most Innovative Startups and Scaleups in Maritime 2023

eLSA transits the Ocean Freight Ecosystem into a digital one in

3 broad steps:

Our solution bridges the gap between privacy and real-time, error-free communication for stakeholders through independent micro-apps that address specific pain points, while enabling seamless integration for broader industry challenges.

  • 🌐

    Digitalize the Stakeholders.

    Digitalization cannot stop at an enterprise level. At e-PORT, we have a suite of solutions. No-one left behind.

  • 🔗

    Connect them.

    Designed to replicate the traditional ecosystem, our solutions are inter-operable via API for seamless data flow.

  • ✨

    Optimise with AI.

    By enabling accumulation of data, stakeholders can then leverage on AI for increased operational efficiency.

Frequently asked questions

    Who are the stakeholders involved that eLSA connects?

    Very broadly, our solutions cover stakeholders ranging from Cargo Owners, Brokers, Ship Owners/Operators, Shipping Agents & Port Services.

    Examples of Port Services include Harbourcraft Boats like Launch Boat services, Fresh Water Supply, Tug/Towage Services, Garbage Collection, Flotsam Retrieval, Bunkering.

    What kind of success stories do you have as proof?

    Since we started in 2020, we've now been able to capture over 70% of the domestic launch boats in Singapore. We digitalized the operators and connected them to their users, like a B2B version of Uber or Grab.

    After accumulating enough data over the years, we co-developed AI algorithms with the Institute of High-Performance Computing (IHPC) A*Star to optimise operations,

    Which resulted in a 59% increase in efficiency and 25% reduction in distance travelled thus emissions.

    Is eLSA available globally?

    Yes! eLSA's solutions are cloud based and currently have been used in over 2000 port calls across 147 ports in 76 countries. However we do wish to scale to better serve different stakeholders directly in their home countries/ports.

    Our HQ is in Singapore and recently set up last year in Korea. We are actively looking to expand into China/HK and Japan markets.

    Is eLSA looking for investment?

    We are not actively fundraising, but we will consider if there is serious interest. Fundraising takes our founders energies & time which we’re putting into building traction especially for profitability.

    We started pivoting from early 2023 on improving margin than just growth. Our quarterly margin has continuously improved since, and expect to breakeven and become profitable this year.

    I want to invest / I have more questions!

    Just contact us at enquiry@elsa (dot) sg or invest@elsa (dot) sg and we'll be more than happy to help.

    Alternatively, reach out to me and i'll connect you to the right person.

    You can click on the link in this box or any of the relevant links on this website.

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